Digital
signage has entered into the advertising media, which was earlier
confined to the big Corporates in delivering their messages on the
plasma displays in the public and private environment. Most of the
official announcements and flash news are put on display and reach
the information to the required destination source.
The
signage displays information in form of text, pictures and images on
televisions screens. This information is centralized, transmitted and
monitored by personal computers or servers. The entire signage can be
run by the execution of the customized proprietary software or free
software. The implementation of this brings down the cost of capital
outlays for the controller equipment. The local television channels
also make use of advertising by deploying the digital signage giving
an out-of-home advertising experience, these messages can target
directly to the select audience.
Digital Signage |
Since,
the information can be fixed on the screen, latest updates can fill
down the screen subsequently. Except the static signage cost, this
installation can protect and save printing costs. The high-tech
devices bring to the real world with excellent interface with touch
screens, movement detections and image capturing devices, moreover,
cost effective measures has won wide acceptance in the marketplace.
A
huge market potential is seen for the digital signage, and most
common applications of signage are listed below.
In
the government offices, public places where self-help is expected,
visitors can gather information on news, weather, local information,
such as building site map, travel information and so on. Companies
can spread news letter information to their employees desktop by
spreading corporate messges, on health and safety items, news and so
on. The in-store digital software makes a significant contribution of
brand building identity. The software installation in the stores, can
influence the customer behavior, with the directions it provide in
form of graphic text, pictures, it can hold the attention of the
viewers and force to spend more time in the premises. The interactive
screens on the monitors can attract the tourists to enter museums and
be a way-finder to any passer by.